Jose Morales Boxing Academy, based in Roseville, is a boxing gym grounded in the values of hard work, discipline, and earning success without shortcuts. Deeply connected to the culture of Sacramento, the brand emphasizes pride and the pursuit of personal dreams through resilience.
This event poster was designed to capture that spirit—building hype around the local boxing scene while celebrating the identity of Sacramento. The visual direction highlights bold, energetic compositions that reflect both the intensity of the sport and the pride of the community it represents.
Typography plays a central role in the design, drawing inspiration from vintage boxing posters—timeless artifacts that embody the history and legacy of the sport. This stylistic approach reinforces authenticity while connecting the present-day gym to boxing’s rich tradition.
Posted on Jose Morales Boxing Academy Instagram page with 32.6k followers.
Jose Morales Boxing Academy - Coach Alex Marin Instagram Posts
A series of Instagram posts were designed to promote the coaching philosophy of Coach Alex at Jose Morales Boxing Academy. The goal was to visually communicate his boxing expertise and the life advice he offers behind his coaching.
Bold, athletic typography was used to convey a sense of rigidity and firmness—reflecting the direct, no-excuses nature of his coaching style. Dynamic type treatments capture attention while reinforcing the energy of boxing. The compositions ensure that each message feels both engaging and authoritative.
